Who would have imagined that Genesis, the luxury arm of Hyundai, would drop not one but two breathtaking concepts that left the automotive world utterly speechless? At the Circuit Paul Ricard in France, Genesis unleashed a spectacle that nobody saw coming—the GV60 Magma production teaser was expected, but the Magma GT mid-engine supercar and the jaw-dropping G90 Wingback Magma wagon? Pure automotive sorcery! These design studies didn't just make an appearance; they stormed the track with an aura of dominance, leaving enthusiasts and critics alike wondering if Genesis is about to rewrite the rules of luxury performance.
The G90 Wingback Magma: A Wagon Like No Other
Based on the flagship Genesis G90 luxury sedan, the Wingback Magma isn't just another concept—it's a full-blown performance wagon tuned by Genesis's Magma division. But wait, isn't the idea of a luxury flagship wagon something even Audi and Mercedes-Benz chickened out on? 🤔 Absolutely! While Audi teased the Avantissimo in 2001 and Mercedes built a handful of W140 S-Class wagons for the Sultan of Brunei, none dared to mass-produce such a beast. Genesis, however, seems poised to break the mold.
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Design Elements: Lowered stance, aggressively flared fenders, and massive tires that scream "don't mess with me."
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Size Matters: Code-named 'Dr. Evil Magma' (yes, seriously!), it's larger than an Audi RS6 Avant, making it the king of performance wagons.
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Production Readiness: Unlike the futuristic Magma GT, this wagon looks almost production-ready. Could it be Genesis's first foray into ultra-luxury wagons?
Genesis's Bold Experiments: From Coupes to Wagons
This isn't Genesis's first rodeo with reimagining the G90. Earlier in 2025, the brand unveiled the X Gran Coupe and X Gran Convertible concepts, envisioning two-door variants of the sedan. Luc Donckerwolke, Genesis's design chief, even vowed to "sacrifice his job" to see them happen—now that's passion! 🚀 But with the Wingback Magma, Genesis is tapping into a niche that has long been neglected: the high-performance luxury wagon.
| Concept Model | Body Style | Status | Potential Rivals |
|---|---|---|---|
| G90 Wingback Magma | Wagon | Concept/Production? | Audi RS6, Mercedes E63 |
| X Gran Coupe | Coupe | Business Case Strong | Mercedes S-Class Coupe |
| X Gran Convertible | Convertible | Business Case Strong | Bentley Continental Drop |
The Power Dilemma: What Could Propel This Beast?
Here's the million-dollar question: What engine could possibly justify the "Magma" badge? The current G90 sedan's twin-turbo 3.5-liter V6 with 409 horsepower is respectable, but for a performance wagon aiming to dethrone the Mercedes-AMG S63? Laughable! 😅 Genesis's parent company, Hyundai Motor Group, discontinued its 5.0-liter Tau V8 in 2021, leaving a gaping hole in its high-performance arsenal.
But fear not! Hyundai is developing a twin-turbo V8 for the Genesis GMR-001 Hypercar, churning out at least 671 horsepower. If adapted for road use, this engine could transform the G90 Wingback Magma into a fire-breathing monster capable of taking on the world's best.
Will It Happen? The Future of Genesis's Performance Line
Genesis already sells the G70 Shooting Brake in Europe and Australia, proving the brand isn't afraid of wagons. If the Wingback Magma doesn't make production, Genesis could still leverage its Magma upgrades for a G90 performance sedan. But imagine a world where a Genesis wagon outguns an Audi RS6? That's not just a dream—it's a potential reality.
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Pros of Production: Fills an untapped market, boosts brand prestige, and offers practicality with supercar-like performance.
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Cons: High development costs, niche audience, and the need for a powerful engine.
Conclusion: A New Era for Luxury Performance?
Genesis's G90 Wingback Magma isn't just a concept; it's a statement. In a world obsessed with SUVs, Genesis is daring to be different—and we love it! Whether this wagon hits the roads or inspires a Magma-badged sedan, one thing is clear: Genesis is no longer playing it safe. The future of luxury performance has never looked more exciting.